The corporate world has been misled by its public relations advisers for far too long. The softly, softly approach they have taken to attacks by environmentalists has not served them well, and in many areas business has ground to a halt.
It's nice then to see a company that is willing to take a stand.
In 2013 [Canadian forestry business] Resolute sued Greenpeace for “defamation, malicious falsehood and intentional interference with economic relations” and sought $7 million Canadian in damages. The company has clearly been harmed by Greenpeace’s fact-challenged denunciations of logging in Canada’s vast boreal forest. As a result of the green media campaign, Resolute says it has lost U.S. customers including Best Buy. Greenpeace says in its court filings that its publications on Resolute “present fair comment based on true facts” and that the company is “engaged in destructive forest operations.”
As part of the court proceedings, Resolute is seeking Greenpeace correspondence, which should be lots of fun if it ever sees the light of day.
But Greenpeace may be forced to defend those comments. In January 2015 an Ontario court refused to consider an appeal of its motion to dismiss the lawsuit. Then last June Superior Court Justice F. B. Fitzpatrick rejected Greenpeace’s motion to strike part of the Resolute complaint that details the environmental group’s activities around the world.