There is a fairly persistent alarmist idea that if only 'Climate Change' was properly communicated then everyone would believe all the hype, spin and misinformation and ignore the politicking, the dodgy science, and the duff statistics.
The latest study from the University of California outlines how to talk about climate change to increase donations.
How to talk about climate change so people will act
Published in the journal Climatic Change, the study finds that people are willing to donate up to 50 percent more cash to the cause when thinking about the problem in collective terms.
Thinking about climate change from a personal perspective produced little to no change in behaviour.