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Guardian advertorial

Look at what the Guardian put out the other day: an article by the head of Veolia UK protesting against the government's decision to slash subsidies for renewable energy and touting the idea of a "circular economy", in which a lot of recycling goes on.

Which is perhaps unsurprising for a business involved in connecting windfarms to the grid and with a subsidiary making large sums of money from recycling.

But a little hypocritical of a publication that gets uppity about alleged vested interests elsewhere.

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Reader Comments (29)

Buuuuuut it's the right kind of Apple's and oranges hence the support they get from the BBC in print.


Jul 30, 2015 at 1:16 PM | Unregistered Commentermailman

Circular journalism is a great Grauniad creation. Their journalists write articles, with superfluous references to other articles written by each other. By this means they create their own spherical bubbles of belief. Outsiders refer to it all as balls.

Jul 30, 2015 at 1:20 PM | Unregistered Commentergolf charlie

The article was bad enough, but just one page of comments from the Grauniad faithful has put my blood pressure beyond dangerous levels...

Jul 30, 2015 at 1:41 PM | Unregistered CommenterDave Ward

Veolia, that's a familiar name. Isn't whatisname one of their directors? You know, the worthy individual who says he has "no investments whatsoever in renewables".

Jul 30, 2015 at 1:50 PM | Registered CommenterPaul Matthews

Unfortunately, the Guardian is little more than a group of climate extremists (and no doubt many other silly fads) using the money they got from Autotrader to finance a propaganda rag with no interest in readers pushing their extremist views ... at least until the money runs out.

Jul 30, 2015 at 2:03 PM | Registered CommenterMikeHaseler

Clealry some basic economics needs to be applied. If it ain't viable without subsidy, it doesn't work! They are upset that their sweeties have been confiscated! I fail to see how the energy bills will increase, if the very thing that causes them to increase disproportionately, is removed!

Jul 30, 2015 at 2:07 PM | Unregistered CommenterAlan the Brit

The Government must be doing something right, to generate so much unsustainable gas at the Guardian. A highly valuable but frequently ignored barometer, in Climate Science.

The higher the Guardian's gas pressure, the better for everyone else.

Jul 30, 2015 at 2:15 PM | Unregistered Commentergolf charlie

It seems Veolia has a cosy realtionship with the Guardian. Do they have a Advertorial contract every May each year ?

Veolia Environmental Services - a 10-year partnership ...
- The Guardian May 26, 2011 - A waste diversion strategy developed by Veolia and Whitbread is diverting waste from landfill and has so far cut 4600 tonnes of CO2 and the
Veolia and Whitbread: leading by example
- The Guardian May 30, 2012 - Veolia and Whitbread: leading by example. Partnership's project saved 4,576 tonnes of CO2 equivalent and achieved more than the 80% ...
Veolia: closing the chemical waste loop
- The Guardian May 30, 2012 - Veolia plant Veolia has developed a sustainable solution to treat the waste chemicals it generates. Photograph: Veolia Environmental Services.
Veolia: turning rubbish into energy
- The Guardian May 17, 2013 - Veolia: turning rubbish into energy. Award-winning strategy has seen company's turnover increase by 2%, while direct emissions were cut by ..
Veolia: flying high with The Magpie
- The GuardianMay 30, 2012 - Magpie recycling system The Magpie recycling system can differentiate between polymers and colours of plastic bottles. Photograph: Veolia.
The Veolia Environment wildlife photographer of the year USED to be frequently mentioned until 2012
- The Guardian Sep 30, 2011 - Veolia wildlife photographer of the year 2011 highly commended images – in pictures. A selection of the highly commended images that will .
- The Guardian Aug 28, 2012 - A selection of the highly commended images from the Veolia Environnement wildlife photographer of the year competition that will go on .
- The Guardian Oct 18, 2012 - The winners of the Veolia Environnement wildlife photographer of the year 2012 have
...additional photo competition mentions
3 October 2009: Oct 21, 2009, Jan 20, 2010, Aug 19, 2010, Oct 2, 2010, Oct 21, 2010, Oct 21, 2010 , Oct 19, 2011

Negative stories kindly don't mention Veloia's name in the headline

Striking waste centre workers left with 'nothing to lose' | UK ... › World › UK News › Sheffield The Guardian Sep 4, 2012
- Management of the council's waste service is contracted out to the large waste company Veolia which in turn sub-contracts the management of .
by Kevin Meagher - activist not journalist
There are some other negative ones mabout Veloia getting fined for pollution..or controversial incinerator ... another incinerator in Leeds
or - Jerusalem's long-awaited light railway splits opinion

Jul 30, 2015 at 2:54 PM | Registered Commenterstewgreen

the 2014, 2015 stories :
Promising business models for sustainable growth
- The Guardian May 13, 2014 - French water utility Veolia is making similar strides with its True Cost of Water programme, which sets out to put a price on direct and indirect water costs as well ...

Carbon case studies | Guardian Sustainable Business
- The Guardian Apr 30, 2015 - Sustainability case studies Veolia Environment finds value in rubbish. The waste contractor has even pioneered a way of dealing with street sweepings that

Jul 30, 2015 at 3:18 PM | Registered Commenterstewgreen

Could Veolia use their wide ranging skills, to recycle wind farms into something useful?

This may need more taxpayer funded subsidies, to prevent our green and pleasant land being littered with useless, unwanted, dark satanic windmills.

I am surprised that the Guardian's top investigative journalists have not written extensively about this environmental timebomb, being dumped by wealthy wolves in Green clothing, as a legacy of failed political interference.

The Guardian normally have such reliable access to insider sources, when they have propaganda to sell. What has gone wrong? Unless of course, the Guardians financial interests, outweigh the truth.

Jul 30, 2015 at 3:23 PM | Unregistered Commentergolf charlie

stewgreen, I thought only evil capitalists bought favourable editorial comment by placing their advertising with certain newspapers.

Do Veolia do the same as the BBC with their recruitment adverts, to make sure they only get the non-right sort of people?

Jul 30, 2015 at 3:35 PM | Unregistered Commentergolf charlie

Good find, stewgreen.

The btl comments have become virtually a sealed bubble of hot-air now that almost all dissenters have been banned. They're like asylum inmates talking to themselves.

Jul 30, 2015 at 4:09 PM | Unregistered Commentercheshirered

Don't forget this from 2012.

3.Lord Deben was a Member of Parliament until 2010. His ministerial experience included Secretary of State for the Environment and Minister for Agriculture Fisheries and Food. He was twice awarded the title “Parliamentarian who did most for the environment internationally” by the BBC as well as being described as “the best Environment Secretary 4.Lord Deben’s present professional positions include: Chairman, Association of Independent Financial Advisers; we’ve ever had” by Friends of the Earth. ..........................

Chairman, Forewind Ltd; Chairman, Sancroft International Ltd; Chairman, Valpak Ltd; Chairman, Veolia UK; Non-executive Director, Castle Trust Capital Ltd; Non-executive Director, Catholic Herald; Non-executive Director, Veolia Voda.

{My emphasis]

Jul 30, 2015 at 4:40 PM | Unregistered CommenterMessenger

Messenger, what a lucky coincidence for Veolia, Deben, Guardian, BBC etc, that they are all able to bring such mutually beneficial and favourable cards to the same table.

Paris in December should see the decks stacked with trees of lolly.

Jul 30, 2015 at 6:03 PM | Unregistered Commentergolf charlie

'But a little hypocritical of a publication that gets uppity about alleged vested interests elsewhere'

You mean like a publication which constantly attacks individuals and companies that uses off-shore but legal tax approaches, indeed so legal that the Guardains owners use exactly the same , but oddly no one at the Guardian has had a word , let alone a bad one , to say about that .

Jul 30, 2015 at 6:04 PM | Unregistered Commenterknr

I can't decide which would be most sad - that people would behave shabbily for an undeserving cause or for a genuine one. Why are so many organisations losing sight of the fundamental right or wrong of how they conduct thmselves? Is it that they don't think they'll be found out or that they don't care either way?

Jul 30, 2015 at 9:16 PM | Unregistered CommenterTinyCO2

My favorite quote from the article's posts:
"Intermittency matters not at all, because wind and solar are sufficiently predicatable to allow fossil fuel plants to be turned up/down as required."

So who needs coal/oil/gas?

Jul 30, 2015 at 9:27 PM | Registered CommenterRobert Christopher

I don't think I have come across "climate security" before - a new meme?

Jul 30, 2015 at 10:45 PM | Unregistered CommenterPhilip Neal

Philip Neal, I think climate security is a term designed to cause wonder, respect and amazement. However, it is so Top Secret and Classified, that even the person writing it, had absolutely no idea what it meant, and as it made no more sense than the rest of the article, who cares anyway?

Jul 30, 2015 at 11:27 PM | Unregistered Commentergolf charlie

Company Senior Executive VP complains in press about losing scads of free money.

How sad.

Jul 30, 2015 at 11:48 PM | Unregistered CommenterBilly Liar

Is Katherine Viner supping from a poisoned chalice?

Guardian makes another loss of almost £20m

Another chunk of the group's fossil fuelled inheritance wafts away on the breeze

Jul 31, 2015 at 12:33 AM | Registered CommenterGreen Sand

Robert Christopher;
That implies that the forecasts are accurate 3 days in advance (the start-up time for a cold coal fired station). I leave it to you to decide if you want to spend next winter at the mercy of the Met Office's accuracy.

Jul 31, 2015 at 12:51 AM | Unregistered CommenterGraeme No.3

Yes, fine, but what about the atmospheric trauma caused by windmills.

Activists unite! Fight the real enemy!

Jul 31, 2015 at 1:40 AM | Unregistered CommenterBrute

BTW today more convenient PR for Veolia
- the piece by Harrabin ostensively about an AA statement which hasn't even been released yet ..actually contains more lines about Veolia getting it's subsidies cut.

The waste firm Veolia have been hit by a de facto subsidy cut for the electricity they generate from landfill gas. They say they have invested around £10 million in new equipment on the promise of a subsidy through to 2023. This month they were told that subsidy would end in August.

Veolia’s Richard Kirkman told BBC News: “We are very angry that the government has made a U-turn on subsidies agreed until 2023 with just one month’s notice. This isn’t a way to run a government and give business the confidence to invest.

“There’s tens of thousands of jobs at stake in this sector – business can’t continue to invest if it doesn’t know where the government is going on policy.” He said the impact on household bills of renewables policies had been exaggerated.

- The item only contains GreenBlob views no contrary ones..It's quotes a lot of NGO's views. "Analysts say" is a phrase he uses..Why doesn't he name them ? I suspect they trace back to the Greenpeace office.

Jul 31, 2015 at 6:37 AM | Registered Commenterstewgreen

Note how that item ends by Harrabin quoting FoE
\\ Friends of the Earth say they suspect that the chancellor has been persuaded by the “luke-warmer” analysis //

Is this the first time BBC has mentioned “luke-warmer” & \\ "lukewarmism" // ?

Jul 31, 2015 at 6:41 AM | Registered Commenterstewgreen

Stew, yes, Horrorbin's at it again this morning on BBC radio 4. "Green groups say..."

Jul 31, 2015 at 8:26 AM | Registered CommenterPaul Matthews

Brute: "Yes, fine, but what about the atmospheric trauma caused by windmills."

I firmly believe that it is the windmills that are the cause of our cold weather at the moment. Almost freezing in rural Wales last night. Turn off those damn fans, they're causing windchill!

Jul 31, 2015 at 10:00 AM | Registered Commenterdennisa

Another Advertorial was on BBC Radio with Green Energy trader biz gettting 8 minutes of free advertising.
Title : Sharing (the subsidies everyone else pays for) Economy

#1 from 3:00m : TrillionFund matching renewable energy projects "a lot of people who already had a lot of money have done very well out of it" ..she is talking about the subsidies

#2 6:00m : @Vandebron"it's E100-E150/cheaper from us than from big companies)..Breaks the "too good to be true " rule

#3 8:44-11m : OpenUtility claims old energy corps are dinosaurs. Strange to me since they do know how to make good profits.

BTW 2 year old Letter to Telegraph showed susbsidy biz protesting against cuts they anticipated ..So the new 2015 policy is not a surprise to them.

- Surely a sharing eonomy website really is a "COMMISSION TAKING" website and so a competitive market should drive its profits down close to zero ? (know what I mean UberCab, AirBnB etc ?)

- Another Advertorial ComputerWorld is also ridiculously overhyping renewables

Aug 3, 2015 at 10:33 AM | Registered Commenterstewgreen

A commenter points out there was GUARDIAN STEALTH EDIT
"No the strapline was not there when the article was originally posted. It was added over half a day later due to people raising the point of partiality and not disclosing her position. You owe MarkPawelek an apology." replyt to a commenter saying the article did say the writer is Senior Executive Vice-President for Veolia.

Aug 3, 2015 at 10:39 AM | Registered Commenterstewgreen

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