Thursday
Oct072010
by 
Bishop Hill
Bishop Hill 10:10 Comedy gold
Oct 7, 2010 Climate: other Barry Woods emails with some very funny details of the job descriptions of staff within the 10:10 organisation.
Take Robin Houston for example:
Robin Houston
Job title: Technical director
Actual job: Making sure the web site works. Laughing too loudly at inopportune moments
Or Jonathan Brown
Jonathan Brown
Job title: Press Manager
Actual job: Making sure as many people as possible know what a great job 10:10 and its supporters are doing...
The rest of the team can be seen here.
Barry also makes the very funny observation that 10:10 board member Chris Rose is the author of a book called "How to win Campaigns".
Reader Comments (49)
It's just a jolly gap-year jape for these hoorays.
I bet "Keeping a record of 10:10 press coverage" has been interesting this last few days...
And why does the Carbon Saskwatch herself get a huge photograph ?
Ross Muir
Job title: Art Director/Designer
Actual job: Awesomeness
10:10 plan: Take over the world.
They have a different definition of funny, don't they.
They are all as you would expect. I have the greatest respect for the last member tho ..
Job title: Composters extraordinaires
Actual job: Getting high on caffeine as we chew through the excessive amount of coffee granules produced in the 10:10 office
10:10er since: August 2010
10:10 plan: We're pretty carbon neutral already, so the plan is to help the 10:10 office cut theirs
Favourite 10:10er: Harriet, for bringing us here and keeping us fed
Guilty pleasure: Those crumbs of chocolate tossed in yesterday. Give us more!
Best 10:10 moment: Best was being photographed with the 10:10 Tag. Worst is hearing all the excitement in the office when something big happens and being stuck here in the dark
Background: Born from eggs hatched in parental worm spit, we lived a fleeting childhood being fattened up before being bundled up into a white sack and sent off into the unknown. Our childhood dream was to be the best composters in the world, so we're happy to be here getting in our training and doing our part!
Mental ages around their shoe size, then. No wonder they thought blowing people up was funny.
I notice one of them has this in their Read More section....
10:10 plan: Take over the world.
Tounge in cheek obviously!
The web link actually comes up with access denied - then allows the whole poage to be seen..
Look like the web guy needs to lay off the coffee..
Spot the person that workd for the Guardian- Someone at Watts up (might have made a post earlier ;) )
A quick google search of the text below:
google – 1010global.org/uk UK about team
Yields up Franny Armstrong’s profile( Founder)
http://www.1010global.org/uk/about/inside/team/franny
Click on team, back a level and you get
http://www.1010global.org/uk/about/inside/team
Alexis Rowell
Job title: Councils Coordinator
Actual job: Trying to persuade councils to join the 10:10 Campaign
Annabel Dickson
Job title: Fundraiser
Actual job: Keeping track of who’s talking to who and making sure we aren’t all saying the same things over again
Ayesha Garrett
Job title: Designer
Actual job: Making everything pretty and on-brand
Ben Evans
Job title: Office Manager
Actual job: Keeping on top of 10:10s office, accounts and paperwork, not necessarily all at the same time or in that order.
Chris Rose
Job title: Board Member
Actual job: Director of Campaign Strategy Ltd
Cian O’Donovan
Job title: Sport / social networks coordinator
Actual job: Trying to make something very very serious a little bit fun whilst upholding sartorial standards of course..Read more.
Daniel Vockins
Job title: Campaign Manager
Actual job: Scheming, plotting, policy work and managing campaigns like Lighter Later and our festivals work.
Duncan Clark
Job title: Strategy Director.
Actual job: Working across all kinds of things, including web development, content and scoping out future projects..
Eugenie Harvey
Job title: UK Director
Actual job:Making sure everyone is pointing in pretty much the same direction at the same time. [!!! sorry couldn't resist - 'Your Choice, No Pressure' ;) ;) )
Franny Armstrong
Job title: Founder
Actual job: Asking powerful people for money and/or emissions cuts .
Jamie Bristow
Job title: Volunteer
Actual job: Putting my experience in the unpredictable world of advertising to better usein whichever capacity it’s needed.
Jonathan Bown
Job title: Press Manager
Actual job: Making sure as many people as possible know what a great job 10:10 and its supporters are doing..
Josefine Thieme
Job title: Press intern
Actual job: Keeping a record of 10:10 press coverage, putting cuttings up on office walls writing the occasional blog and generally helping people at the office with whatever needs to be done.
Lewis Merdler
Job title: Events and Policy Intern
Actual job: Doing anything that the campaign manager, Dan, tells me to
(sorry couldn't resist---- 'No Pressure' then from . Dan!!! )
Maddy Carroll
Job title: PR Manager
Actual job: Make sure we’re seen and heard in all the right places
Malachi Chadwick
Job title: Content Manager
Actual job: Words and pictures
Peter Yeo
Job title: Trust Director
Actual job: Along with two fellow directors, help to manage charitable donations to the campaigns. Enjoy an ambassadorial role too.
Richard Metson
Job title: Organisations intern
Actual job: Helping any organisation with a 10:10 query, making lists of 10:10 MP’s and councils ( sorry, could not resist)no pressure to come on board), creating animated, illustrated and video content on the side
Robin Houston
Job title: Technical director
Actual job: Making sure the web site works Laughing too loudly at inopportune moments
Ross Muir
Job title: Art Director/Designer
Actual job: Awesomeness
(sorry, could not resist... Oh Look, a prententious art director, who would have guessed it)
Siôn Elis Williams
Job title: Lighter Later Co-ordinator
Actual job: Changing Time (I bet they wish she really could now!!!!!)
10:10er since: March 1st (St. David’s Day) 2010
Steven Holmes
Job title: Web developer
Actual job: Drinking enough coffee to squeeze two web days into one
Tim Nicholson
Job title: Health Strand Manager
Actual job: Helping health sector organisations cut their emissions by 10%
Wiggly Worms
Job title: Composters extraordinaires
Actual job: Getting high on caffeine as we chew through the excessive amount of coffee granules produced in
———------------------
Maybe the web developer guy needs to lay off the coffee for a bit…..
Didn’t do a very good job of hiding the 'luvvies' above…
They were all very proud of it…
They won’t even let their young campaigning supporters know who they are to complain to..
Comedy Gold the job Title/ Actual Job: sections above above…
They thought they were so witty/clever when they wrote them
Franny says that sceptics are afflicted... (Guardian - No Pressure, launch interview)
http://www.guardian.co.uk/environment/blog/2010/sep/30/10-10-no-pressure-film
Franny says "What to Do with those [afflicted] people…………………”
What to do with those people……
historically has not gone down very well for people described in similar terms…
a few years later on………………..
The Guardian is an echo chamber..... (from Watts Up)
Duncan Clark
Job title: Strategy Director. 10:10 Campaign
Actual job: Working across all kinds of things, including web development, content and scoping out future projects..
[...]
————
This 'luvvie' is also “a consultant editor on the Guardian environment desk”.
http://www.guardian.co.uk/profile/duncanclark
That’ll impress future employers;
Duncan: “I was Strategy Director for a climate disruption propaganda outfit.”
Hirer: “Just what we’re looking for! Which pressure group was it?”
Duncan: “I’ll get my coat.”
I'm in two minds about this - does that mean I'm "conflicted"?
Firstly, having thought it was the work of a clever and enraged sceptic, I thought it was very funny, so I can hardly complain about the exploding kids, per se, just because I now know it was made by a blithering warm-mongering idiot. I mean I assumed that the kids who participated were properly instructed that they were making a film to make fun of silly grownups who take themselves and their batty notions too seriously, and obviously they weren't, but I doubt if the experience added a great deal to existing level of indoctrination.
Then again, on the one hand it's huge fun to see warmism twist on a gibbet of its own making. On the other hand the extent to which these morons have been educated is regrettable. I don't WANT these people wised up to just how bizarrely inappropriate their world view is. They will use that education, once they've stopped licking their wounds, to sharpen their act.
Worse, the barrage of abuse aimed at the clergy of warmism tends to cause collateral damage by also striking their congregation - the silent ones (I call them "social warmists") whose scepticism we should be trying to arouse, and whom No Pressure has given an occasion for recusance. The time has come, IMO, to stop the barrage and start the sniping. Start, for instance, using "No Pressure" as a shorthand, among those in the know, for all forms of sanctimonious warm-mongering. When your neighbour remarks that the paper are late today, or that his dog has mange, say, "hmm yes, must be global warming - better blow someone up, just to be on the safe side, don't you think?" etc etc.
Picking up references like this is fun, and provides a little dose of the agreeable sense of belonging which has been the chief attraction of CAGW for these people. Being told that No Pressure shows that all warmies are c***ts isn't fun, however true it may be. Repugnant though it is to write, No Pressure is an opportunity to make climate realism kewl, even if that means gritting our teeth and being welcoming to some very silly people. They are the ballast of the Good Ship CAGW, which many here wish to see sink. If we can get them to jump ship, leaving only the Frannys and the Gores and the Schmidts and the Curtises prancing around in the rigging, it might capsize instead!
So let's do it, huh? Old bull, young bull?
No pressure.......
Meant to tip Josh for leading the way!
Actually, I think someone with the know-how and the where with all should create a new viral video. Same scene in the school, but when the luvvie teacher presses the button instead of one of the children in the classroom exploding there should be a cut in shot of that poor Vietnamese chappie being shot in the head, next press, some equally vile video of Jews being shot .
I know its in terrible taste and I do feel reticent about suggesting it but, well sometimes you need to fight fire with fire.
And before you all say that some guy has already done it see joNova for a link, its not quite the message that I would want to send with my video
"We're pretty carbon neutral already"
I think I'd need some evidence. How art imitates life.. :-)
The link from JoNova is :
http://grumpyoldtwat.blogspot.com/2010/10/climate-change-final-solution.html
Lotsa of stuff for Josh's pen here.
Lizzie Gillett: Global
10:10 plan: 10% more sleep (when you're asleep you don't consume anything or travel anywhere). Plus not turning on the heating in our flat.
Franny Armstrong: Global
10:10 plan: Not flying to America and Australia to launch my climate movie
Rhys Taylor: New Zealand
10:10 plan: Building an eco-house, flying less often, cycling when here in the city, eating less meat and growing more of my own food, choosing and testing energy-efficient appliances.
João Pedro Barreto: Portugal
10:10 plan: to dramatically cut my flights to one holiday flight per year (or none) and try all sorts of crazy ideas at my place to make it more sustainable
Ben Margolis: Global
10:10 plan: Cutting down flights from last year (carbon-intensive job last year!) to none this year and growing vegetables enough to last the summer and hopefully most of the winter
Julika Niehaus: Global
10:10 plan: Cut down on visiting my second home South Africa (11-hr flights...)
Tony Lowes: Ireland
10:10 plan: Transport! Overland to Morocco by public transport is the plan – with the children. I love the way it changes the holiday and makes travel itself the voyage of discovery.
Good grief, what a bunch of spoiled and bored limousine liberals.
Franny Armstrong
Job title: Founder 10:10
Actual job: Asking POWERFUL PEOPLE for money
-------------------------------
10:10 were truly a gift.. to comedy, and bad PR..
any word on if O2 have pulled out, the only remaining 'partner' (Sony, Kyocera and other gone)
O2's website has changed I can find no refence to 10:10 now...
I put the whole list of the team in, because they had removed the link from the front page.
What a bunch of cliched 'luvvie 'trustafarians'
, ie vey nice, wel connected, but a bit dim...
Apparently Franny has the same degree as George Monbiot - Zoology
Is 10:10's Press Manager more qualified to talk about climate change than Bob Ward....
You decide...... No pressure
http://www.1010global.org/uk/about/inside/team/jonathan
Job title: Press Manager
Actual job: Making sure as many people as possible know what a great job 10:10 and its supporters are doing.
".....Jonathan started as a writer and sub editor of teenage magazines, interviewing everyone from Britney to Beyonce. In recent years he worked as assistant editor on New! magazine and news editor at Look, but has also written for magazines including Heat, OK!, Reveal, More! and Star. While he's stepped away from the celebrity circus, he's still hell-bent on getting Cheryl Cole to wear a 10:10 tag! Jonathan is married and lives in Herts with his wife, Emma, and son, Alex."
He's interviewed Britney and Beyonce...!!!!!
“Not flying to America and Australia to launch my climate movie”
She won’t have to launch it anywhere now. Does that mean we sceptics are helping to save the planet..?
Do remember their names, as most of them are now polishing up their CV's as redundancy looms. But if every new green job cuts 100 real jobs, 20 green redundancies could mean 2000 real jobs created
"polishing up their CV's"
"Didn't you work for 10:10?"
"Never heard of them..."
James,
I believe that is in reference to The Age of Stupid. A plan she didn't stick to. At all(The latter link is where I found the former and if I have understood the context Franny and Lizzie were in New York for the global premire of Age of Stupid talking to a blogger in California.)
James P: "Mental ages around their shoe size, then." That is a bit of an insult to my 5 and 7 year old great-nieces, unless they have very small feet.
I bet Fannie and Lizzie et al are hoping mummy and daddy don't get to hear about their little japes, otherwise they could be sent to bed early with no spending money and a ban on watching teletubbies. The best thing that could happen to the lot of them is that they are forced to get jobs actually creating something instead of living off other peoples' charity.
Gareth - you're right, of course.
"Armstrong said the carbon emissions required to fly to Australia to promote the film were worth it if the film educated and inspired people to take action."
AKA the Monbiot defence - I don't approve, but I have to do this as I'm very important and have come to educate you.
Phillip - my apologies to your great-nieces. I'm sure they're much brighter.
James P: No apology needed. They certainly have more commonsense.
Delingpole notes here that a senior member of the team, Chris Rose, director of Campaign Strategy Ltd., says in his “12 Basic Guidelines” that, “The simplest thing you can do to help your message is to be direct and straightforward … say what you mean”. So that's the straightforward message: anyone who has no interest in the objectives of the 10:10 campaign deserves to be eliminated – at the touch of a button. What could be clearer?
Smal insular world eco activists live in....!
Chris Rose bio:
http://www.1010global.org/uk/about/inside/team/chris
I was formerly Programme Director at Greenpeace UK, International Strategic Adviser at Greenpeace International and campaigner at WWF International and Friends of the Earth. I am the Founder / Conservation Officer of London Wildlife Trust, and a research ecologist at London University.
10:10 have eco form... look what this guy did for the UK taxpayers....
"In November 2009 Tim set a groundbreaking legal precedent resulting in protection from discrimination for people with a philosophical belief in the need to act on climate change."
Job title: Health Strand Manager
Actual job: Helping health sector organisations cut their emissions by 10%
http://www.1010global.org/uk/about/inside/team/tim
Lots of bright young things. Do they start their sentences and tweets with, 'omigod global warming!' ?
A legal UK precedent - protection for a philsophical belief in climate change -
Thanks 10:10 Tim...
Hey.. does that protect me as well!!!! I believe in climate change (natural) - I wonder if the law defined 'climate change'properly?
What about #4 in 10:10's list of immutable (see #10) tenets: 'Successes are celebrated, rather than failures highlighted, so as not to discourage people/organisations from signing-up for fear they will be criticised for failing to achieve 10%'.
Comedy gold could be getting an article into TES along the lines of how 10:10 portrays teachers. Not sure their portrayal would go down well amongst educators.
Now back to working out variations on the Milgram experiment.
1st version gives the 10:10 crew 45 mins to educate their classroom full of fertile minds. Teacher knows the kids are wired, kids don't. If the teacher fails to convince them, they die when she pushes the button. Would she? The 10:10 crew seem to think it's funny, somehow I doubt real teachers would agree.
2nd version has more buttons, this time for the kids. If the 'teacher' hasn't convinced the class in 45mins to join the cause, kids blow up the 'teacher'. Not the kids fault that they sales pitch hasn't worked.
Great find, Barry. And also it's not a bad idea to record these little details before they get stealth-edited and vanish (which seems to be happening rather a lot recently at the 10:10 site.)
Atomic Hairdryer, this is indeed a fascinating area for a bit of scientific experimentation. In a classroom setup, for instance, (non-painful!) tests could be devised where a teacher has the chance to promote or demote pupils depending on how closely they conformed to the teacher's beliefs, e.g., about global warming; they would need to be structured, of course, so that neither the teacher nor the pupils knew what they were being tested on. It would be interesting to determine empirically whether (or not) and in what ways the little Jemimas of the class are favoured over the little Philips and Traceys. (I suspect that research of this nature has already been carried out, maybe lots of it, but can't find a ready example.)
On the subject of psychology, Wikipedia has an introduction to groupthink, as defined by Irving Janis: http://en.wikipedia.org/wiki/Groupthink
"Irving Janis devised eight symptoms indicative of groupthink (1977)."
And here they are. In the case of 10:10 and "No Pressure", I think (1), (3) and obviously (4) hold true. As for the rest, we won't have direct evidence either way, until or unless an insider breaks with the organisation and tells their story to the world.
1) Illusions of invulnerability creating excessive optimism and encouraging risk taking.
2) Rationalizing warnings that might challenge the group's assumptions.
3) Unquestioned belief in the morality of the group, causing members to ignore the consequences of their actions.
4) Stereotyping those who are opposed to the group as weak, evil, biased, spiteful, disfigured, impotent, or stupid.
5) Direct pressure to conform placed on any member who questions the group, couched in terms of "disloyalty".
6) Self censorship of ideas that deviate from the apparent group consensus.
7) Illusions of unanimity among group members, silence is viewed as agreement.
8) Mind guards — self-appointed members who shield the group from dissenting information.
Is there some sort of substance that when ingested causes the ingestor to believe that everything he (or she) sees and hears and says is excruciatingly funny? Surely, at least some of the several dozen people working on "No Pressure" would have found it reprehensible, and said so, unless they had previously swallowed or inhaled some mind-altering chemical or other.
From Gareth's 2009 interview with Franny A
While An Inconvenient Truth deals with the science of climate change, The Age of Stupid looks at the human impact and moral questions...
When do we sleep? Badly, because of all the time zones...
At the moment I seem to able to get through to anybody! ...Yeah, it’s a stunning thing, really. It’s surprising to me that you can just make a film and then suddenly you become somebody that’s involved in the debate. I’m speaking to all the people who are making the policy! And I’m throwing ideas in and they’re like ‘Oh! That’s interesting. I think I’m going to look at that.’
I mean the people who are in power are just ordinary people like us. They just happen to be in power.
Another thing that’s scary is that they swap departments, you know? So one minute they’re doing Education and then suddenly they’re on Climate Change. And they don’t know anything about climate change; they get briefings and stuff, but they don’t actually know that much. (laughs)
Like Rob Hopkins of Transition Towns, a beautiful soul swept into contact with, and apparent influence over, the highest in power... on premises that were faulty, at least as far as CAGW is concerned... never checked sufficiently... and closed to further checking...
I seem to remember the suspect group Common Purpose as a shady promoter of Transition Towns, IIRC Esmee Fairbairn too.
from the comments at Watts up:
http://wattsupwiththat.com/2010/10/07/frannys-guilty-pleasure/
Franny is a big fake.
She describes herself, in breathless biographies in the Guardian etc, as an “ex rock drummer turned self-taught film maker.
In fact she’s a second generation, upper middle class, activist media brat.
Her Daddy, Peter Armstrong http://uk.oneworld.net/article/view/113201 , was a senior documentary maker for 20 years at the BBC (where else!) until he bought out the multimedia technology he had developed there and floated “The Multimedia Corporation” on the junior stock market – it later bombed in the dot-com crash. He now runs his own international activist organisation
Daddy worked with her for 10 years on her first film “McLibel” – http://spannerfilms.net/films/mclibel – about the two hippies who were sued for telling lies about Macdonalds. (British left wing media types HATE Macdonalds because their food is enjoyed by the people they most despise – Americans and common people).
She still runs a website providing anti-Macdonalds propaganda to activists.
Her step mum is also an activist film maker and Mummy and Daddy still work with her at her film company – http://spannerfilms.net/node/424.
“Greenery” is just her latest vehicle for self promotion.
------------------------------
------------
My thoughts
My sister in law is a member of the Green Party in the UK, but she does LIVE the lifestyle, putting aside her tiny 'carbonfootprint'. She is also living proof, that healthy eating, no alcohol, exercise, watch the e-number, no-GM, vegetarinnism, is actually very good for her health.. 45 last week, and still gets asked for ID (she does dress like a student though, pink bits in her hair and platform boots, she also has been to many a rally, been interviewed by the BBC and authorised to speak to the media on behalf of the green party
I don't criticise her, because she LIVES what she believes in, unlike the Al Gore's and Franny's of the world...
We do discuss it, I don't call her an 'alarmist', she doen't call me a 'deniar' and we probably agree on 90% plus of environmental issues. She is also a very nice person, and is trained in PR, postive is always the best aproach..
The Franny's of the world do her and many life long commited paasionate environmenatlists a massice disservice. They do all the hard work, the real work about local real environment issues.
[No]
John, I too feel very strongly. For me, though, your post is offensive. I hope the good Bishop edits or removes it. Sorry.
Agree that Team Splat is nothing but a bunch of upper middle class, Gap-Yaah brats, freeloading and high-jinxing on the taxpayers tab. I wonder if the 10:10 job posts were openly advertised; was it a fair an open selection process? Or did Mummy, Daddy, or friends of Mummy and Daddy, use their contacts to facilitate a review of their precious one's CV by the Carbon Sasquatch (excellent nickname btw)?
I find it very strange having looked at this weird bunch. Were I sat on the board at Sony or O2 I would have the people responsible for financing a loony bunch of hippies! They would not even have got past the front desk of any company I have worked with!
By the way John, I agree with Sara. Posts such as yours should not be on here. I give you the benefit of doubt that it was a typing+beer incident.
Oh I'm sorry has my potty mouth run away with itself again. Please delete Bish if you want. My apologies.
Naughty me!
A truthful version of the 10:10 video:
http://www.youtube.com/watch?v=nqT4gIZuaq8
But should there be a campaign for justice for Philip & Tracey?
those bios have come back to haunt them..
Ducan Clark Strategy director 10:10 - and Environment Consultant at the Guardian..
James Delingpole calls out George Monbiot for his 'silence'on the 10:10 video..
(lloks like the lawyers have been out, I swear JD's article included Duncan Clark earlier?)
http://eureferendum.blogspot.com/2010/10/dellers-calls-out-moonbat.html
http://blogs.telegraph.co.uk/news/jamesdelingpole/100058109/no-pressure-monckton-watts-delingpole-presley-bin-laden-join-1010-campaign/
If one does a name search on 10:10 website David Cameron comes up....
I don't know the significance if any, just felt the need to tell someone.
So does Caroline Lucas (Green MP)
I'm about to write her an email suggesting she should withdraw from 10:10 because of the video and explain why..
http://www.guardian.co.uk/environment/blog/2010/sep/30/10-10-no-pressure-film
Also, that at least 20,000 people (of the pr 100,000) were presumably fake
Thus they cannot be trusted it is just propaganda)
http://wattsupwiththat.com/2010/10/08/friday-funny-2-2/
Yesterday evening Exploding Mr Cresote was one of 10:10's sign ups.....
As they were removed since last week (see Watts Up)
http://www.carolinelucas.com/cl/contact.html
If anyone else cotactthe greens - please be polite, for the reasons below.
The greens trusted the IPCC, .many are NOT scientists
My sister in law is a senior Green, but she does LIVE the lifestyle, putting aside her tiny 'carbonfootprint'. She is also living proof, that healthy eating, no alcohol, exercise, watch the e-number, no-GM, vegetariannism, is actually very good for her health.. 45 last week, and still gets asked for ID (she does dress like a student though, pink bits in her hair and platform boots, she also has been to many a rally, been interviewed by the BBC and authorised to speak to the media on behalf of the green party
I don't criticise her, because she LIVES what she believes in, unlike the Al Gore's and Franny's of the world...
We do discuss it, I don't call her an 'alarmist', she doen't call me a 'deniar' and we probably agree on 90% plus of environmental issues. She is also a very nice poerson, and is traine in PR, postive is always the best aproach, the comment here are whole, destructive to the cause.
I imagine my 'carbon footprint' is lower than many (ALL the Celeb's 10:10 ers ) that would preach patronisingly from on high, to people with much less afluent, less consumptive lifestyles.....
My sister in law and many of her green friends are let down by those people, as are all the real envionmental issues, ignored by the CAGW delusion.
I see there is a Peter Yeo in there. Any relationship to Tim ?
Franny the hypocrite
http://www.youtube.com/watch?v=6-cvK9vxA6M
This morning I saw that 10:10 has received support from some unlikely quarters, with sign ups from Marc Morano and Iosef Dzugashvili. Both have since vanished. Nessie of Loch Ness is still there, though.
Under the Delivery Partners of 10:10, you can read:
"Olswang LLP
Keeping us out of jail, free"
Brilliant, I thought. So they are keeping you out of jail when you kill people?
I then went into the Olswang LLP website
http://www.olswang.com/main.asp?sid=135
Here they write: "Olswang is a leading business law firm with a distinctive approach. Our pioneering and problem-solving ethos ..."
So Olswang endorses that kind of "problem solving ethos", and maybe they are just as "pioneering" as 1010 in the video?
You could ask them about their ethos and about their "keeping 1010 out of jail" - they have a contact page on the website.