There is more to life than conspicuous consumption, without a doubt, but take a look at this tweet from Richard Dixon of Friends of the Earth.
Mulled spice scented loo cleaner in Waitrose #christmasoverconsumptiongonemad
I'm at a loss to understand how buying bleach with a slightly different scent in it represents "overconsumption". Or to comprehend the sheer joylessness of the tweet.