Alexis Madrigal at the Atlantic reckons the problem with the whole climate change thing is just some nuances in the message. Polar bears are out and people are in:
The nugget of the argument here is the framing fighting climate change as a way to help nature is flawed. Even in a really clear example of climate-induced ecological change -- the loss of many species in the forests Thoreau explored near Walden Pond -- other species are doing just fine. We're changing the ecosystem, but life isn't leaving the forest. We're applying a very certain kind of filter on the forest (specifically, which plants can change their flowering time quickly) but life there survives because ecosystems, even those stressed by rising temperatures, are resilient.
Human-built environments, on the other hand, are very efficient and very brittle. They function best in a very narrow set of temperature and precipitation conditions. Witness what happens when it snows in Portland or it gets very hot in a cold place or it rains somewhere where it's always dry. A people as rich as Americans can deal with any climate, but only if we put the right infrastructure in place. People in Buffalo have snow plows. People in Phoenix have air conditioners.
This idea that the answer to the climate change problem is more media or different media is one that gets wheeled out every few weeks it seems, without anyone seeming to get it - it's not the way you are telling the story guys, it's the fact that the message is so obviously politicised that nobody trusts you.