Environmentalists have two main features to their modus operandi.
One of the ways in which they try to achieve the second of these aims has been through complaints to media and advertising "regulators", bodies that they have tended to wholeheartedly support.
Until, that is, those bodies start coming up with the wrong answers. Or, worse still, when their opponents adopt the same approach. Given the other part of the green MO noted above, environmentalists are of couse wide open to retaliation and today brings the satisfying news that Greenpeace have been well and truly hoist with their own petard:
A Greenpeace advert claiming that allowing fracking in UK ‘won’t cut energy bills’ has been banned in a victory for David Cameron and other supporters of the technology....a complaint from the pro-fracking Labour peer Lord Lipsey said it was wrong and misleading to state that access to a new source of gas from shale rocks will not cut prices.
The Advertising Standards Authority (ASA) has agreed and banned Greenpeace from making the claim in its anti-fracking advertising campaigns.
The ASA is an abomination of course, but one can still appreciate and enjoy Greenpeace's discomfiture.