As a social scientist and policy researcher with a particular interest and involvement in the media I’ve long been frustrated by the predominant tactics aimed at mobilising public concern. Phrases like “the science is finished” and “the greatest challenge facing humanity” have sought to enrol the public and politicians in a grand cause. But these approaches may alienate as many as they attract.
This comes from Joe Smith, in an article at the Conversation. Smith's career to date involves trying to get just these kind of messages on the BBC airwaves, preferably by stealth.