Deep pocketed billionaires are being urged to splash the cash on global warming campaigns rather than any other of the causes so dear to green activists.
The call to hike climate change spending is unprecedented in its scale, with the signatories – all winners of major environmental awards – taking out a full-page advert in today’s International New York Times.
They include former Green Party chairman Jonathon Porritt, Bianca Jagger and Tim Smit, founder of the Eden Project of exotic ecosystem-domes in Cornwall and which hopes to prompt a “tipping point” in climate action.
I hear rumours that there is significant measure of climate fatigue among US philanthropists, so this may well represent a distress signal from our environmentalist friends, who have long enjoyed fabulous wealth.
Look out for attempts to make up the shortfall from taxpayers.