The average person who says they care about climate change actually has a substantially worse than average [carbon] footprint. Generally that’s because they tend to have a bit more money, and they tend to be people who like to think of themselves as multicultural and like to get out and see the world. Which means that they’re flying around a lot, and all that flying generally outweighs any other green lifestyle choices that they’ve made. You have a lot of people who are using reusable bags and water bottles, driving a Prius, maybe eating a bit more of a veggie friendly diet. But then they’re flying to Bali or South Africa or something once a year.
Ian Monroe, CEO of Oroeco. From here.