PR Mann
Mar 6, 2012
Bishop Hill in Books, Climate: Mann

The PR Michael Mann is getting for his book is amazing - one has to remember that it is published by a university press, a route that was once described to me as "little better than vanity publishing" in terms of reaching new audiences. Yet despite this, the hockey stick illusionist has been almost ubiquitous in the media in recent weeks. I wonder if Columbia University Press is paying for this PR or whether there's somebody else involved?

Whoever is behind it, the message doesn't seem to be getting through. Despite clocking up nearly 100 Amazon reviews, the book is currently around 3500 on the Amazon chart (9500 in the UK). Is this a sign of the changed times or is it just that the market for climate books is dead?

The latest Mann media push was an interview on NPR - the transcript, for those who are interested, is here.


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